On the 1st July 1999, The New Contented Little Baby Book by Gina Ford was published. It became a phenomenal overnight success, and over the last twenty-five years, Gina went on to write a further 16 books published in many different languages. Gina, often dubbed “the queen of routine”, is the most popular choice for millions of parents wanting to establish a routine for their baby. Unlike many baby routines, Gina’s routines change nine times in the first year, ensuring that the individual needs of all babies can be met, without involving the old-fashioned methods of strict four-hourly feeding and crying. Over the last two years, Gina and her team have done an enormous amount of research into what parents want from an app. One thing became very apparent early on the journey of building the app. Parents wanted simplicity in accessing information and concise advice on what to do when the routine goes wrong. Having helped care for babies 24 hours a day with hundreds of parents around the world. She knows how hectic modern-day life is for parents. The last thing they need is to be inundated with endless emails, articles and “special offers” of expensive personal one-to-one consultations. In the Gina Ford App you will find all the relevant information to help you establish a good routine for your baby, along with Gina’s personal problem-solving advice every step of the way. This can work well side-by-side with The New Contented Little Baby Book. With nearly forty years of working with babies and parents, Gina is one of the longest-standing sleep consultants in the U.K., and her books have helped millions of parents around the world. Now she can be just one tap away from helping you establish a happy routine for your precious baby. Also included are over 25 Gina Ford personal case studies. Medical Disclaimer: The content and features in this app are provided for informational purposes only, and is not a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your doctor or other qualified health provider in addition to using this app and before making any medical decisions.